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MAGAZINE PUBLICATIONS
 
Asiawide Trends Pte Ltd is  the publisher of the Singapore Franchise Directory (second edition launched in Sept 2002), and the inaugural Asia 
Pacific Franchise Directory (launched in 2006). These publications are very strong media as far as providing current and professional franchise 
information is concerned.  This service helps our clients in their marketing efforts and their selection of franchise partners.
 
Per year (4 Editions)
Singapore:S$100 
Malaysia:S$150
Other Countries:US$150
 
ASIA FRANCHISE & BUSINESS OPPORTUNITIES MAGAZINE
   
Launched on 28th March, 1994
Only bilingual-English and Chinese franchise magazine in the world
Available on board SIA 1994-1999; distributed worldwide through bookshops and our overseas offices; via subscription; and sold at major (over 30 franchise and related expo/seminars every year in different parts of the world) franchise expositions; distributed to members of the World Franchise Council, and to the close-to-80 strategic partners offices around the world
Proven effective in attracting franchisees
Regular features  in the quarterly publication include: - Cover Story (of a successful franchise, its founder, etc); - Business Insights (e.g. how to increase your sales per square meter); - Special Features (on new or interesting franchises); - Franchising (regular franchising-related / legal articles);  News Station (current franchising news, exhibition previews /reviews, etc).
 
Profile of Readers - Age: 25 & above.  
Status: Mainly CEO's, managers and professionals, top executives in business development, operators of restaurant, retail outlets, private schools, fashion boutiques, wellness centers, etc.  
Lifestyle: Frequent travelers; entertain at least once a week, buy gifts for clients, spouse and self. 
Income: At least US$100,000 annually.   
Education Level: Chinese and/or English literate.
Psychometric Profile: Desire to own a business; intends to diversify into other industries; wants to broaden business knowledge; keen to know what competitors are doing.
 
Circulation:

Our publications go to at least 30 franchise and related expos / events shows every year. These include: Food & Hotel Asia in Singapore (by UBM), FHV (Vietnam), MIFB (Sphere), HK Licensing Show, Restaurant Asia, SME Expo, Speciality & Fine Foods Asia, etc., in addition to the franchise expos in almost every nation in Asia that has a franchise association. Other distribution channels include seminars with chambers of commerce, tertiary institutions (polytechnics, varsities), CEO-clubs, banks, etc.

The magazine is also distributed during franchise investors forum organised by the publisher and/or its partners in various nations. In addition, members of the Franchising & Licensing Association, Singapore; the Chairpersons/CEO's of members of the World Franchise Council, Asia Pacific Franchise Confederation, selected government agencies in Asia , and the 80 strategic partners around the world receive complementary copies of every edition.

Click here to view Press Coverage.