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Our Consultants

Our highly professional consultants are mature, experienced (all of them held senior management positions previously) and committed to excellence. We hold titles like (Certified Franchise Executive (CFE)  that is awarded by the International Franchise Association based in Washington DC; Certified Management Consultant (CMC) and Senior Practicing Management Consultant (SPMC) -titles awarded by the Institute of Management Consultants and the PMC Board, which are recognized by the various government agencies and associations. 
Albert Kong is the CEO/Managing Director of Asiawide Franchise Consultants Pte Ltd, Asiawide Business Consultants Pte Ltd and Asiawide Trends Pte Ltd. The consulting business was registered in 1983 and has been operating in Singapore since 1989. Under Albert’s leadership, the company has helped close to 900 companies in Asia to develop their business concepts and expand their businesses. Albert is among the first handful of Asians to be awarded by the International Franchise Association (IFA) the Certified Franchise Executive (CFE) title in 2005. He is a Certified Management Consultant (CMC), and Senior Practicing Management Consultant (SPMC). He was an active council member at the Institute of Management Consultants, Singapore for many years. Albert was also appointed SCOPE-IP Consultant registered with the Intellectual Property Office of Singapore (IPOS). Note: the Scope_IP scheme has been subsumed into other schemes. 

Albert also served (2007-2012) as Honorary Secretary of ISCOS ( which helps ex-prisoners adapt to their new leash of life outside the prisons. He currently serves as the Dy Chair for this organization's charity fund (ISCOS Regen Fund) committee. He was awarded the Long Service Award by Dy Prime Minister Teo on 29 Oct 2011.

In recognition of his expertise, he has been invited to speak at franchise seminars in 48  nations (as of April 2019) in over 300 occasions. They include USA, UK, Spain, Portugal, Australia, Japan, Korea, Russia, Hong Kong, Taiwan, Thailand, Turkey, Singapore, Malaysia, China, N.Z, Indonesia, Lebanon, Philippines, Mongolia, Kuwait, Jordan, UAE, Saudi Arabia,  Vietnam, Cambodia, India and other nations. Practicing what he preaches, 

Albert expanded his business network by sub-franchising it to Malaysia, Thailand, Taiwan, China and Hong Kong. He has now built the network to close to 80 partners around the world.

His brainchild Asia Franchise & Business Opportunities (AFBO) magazine was launched on 28th March 1994. Albert was a member of the Franchise Services Advisory Committee at the then Singapore Trade Development Board 1993 – 1997. He is an executive committee member of the Franchising & Licensing Association - Singapore (since 1994) and was a member of the Steering Committee for Global Franchising ’97. He still co-chairs the exhibition committee today.He also serves as Chairman for International Development Committees since 1991. 

He is also a PAP member of the current ruling political party. Albert's previous positions include: General Manager (Marketing) at a subsidiary of a listed company; Group Marketing Manager at The Hour Glass Ltd (a public-listed company); Manager, Key Accounts & Manager, Service Establishments, & other positions, at American Express Intl. Albert also holds the rank of Captain in the Singapore Armed Forces. 

His awards include: 10-year contribution to Growth of Franchising in China (1998-2007);  Significant contribution to Growth of Franchising in Taiwan (2011);  Certificate of Honour (International Year of Cooperatives 2011), and many others. He was recognized as one of 20 Faces of Franchising by UK's franchise magazine in 2017; he was also listed as one of the world's top practitioners by Who's Who Legal : Franchise 2018...
Christopher Tay Peng Chua (PMC)   has been a Director of the company since its inauguration in November 1993. Originally trained in accounting and auditing in the early 1970's, he joined The Hour Glass Ltd as Operations Manager, taking charge of its retail expansion operations for several years. He later joined a diversified company dealing with high fashion products and accessories until 1993, when he became Managing Director of a global trading company. Christopher officially joined the company in 2002 and has since been heading the exhibition and brokerage (match-making) segment of the company's business.
Clarence Nah is the company's General Manager / Resident Consultant (CFE, SPMC).  He was the second most senior guy in franchising at Kinderland Educare Services Pte Ltd during the period 1995 - 2000. He was involved in policy making, strategic planning, marketing and many aspects of its franchising operations, as Kinderland is a franchise pioneer in this region. Prior to this, Clarence was AVP at OCBC (bank), in charge of the Admin Department. He served in various management roles at OCBC 1988 - 1995. Clarence worked on an e-enabling project, an events-management project before joining the parent company Asiawide Trends.
Over the past 18 years, Clarence was instrumental in leading key projects undertaken by the company. As General Manager, Clarence’s management abilities are clearly recognized by our entire worldwide network and clients as he superbly juggles his time with clients and other company-related work (e.g. support to our overseas offices, and the training of consultants, etc.). Clarence's qualifications include CFE, SPMC, Business Excellence, and he was also a SCOPE-IP Consultant registered with the Intellectual Property Office of Singapore (IPOS).
Christine Rovina Cheung is the company's Consulting Director (CFE, SPMC). She holds a Bachelor Degree in Hotel and Restaurant Management. In 1984, she was posted to the Westin (hotel) Galleria-Dallas, USA and subsequently, the Westin Plaza and Westin Stamford in Singapore. She was one of the pioneers within the hotel's management team with key responsibilities over the setting-up, operations and staff training for the Canton Garden & Se-Chuan Court Chinese Restaurants in the Westin Plaza as well as the renowned Compass Rose Restaurant and Lounge in the Westin Stamford.  

Christine obtained the Advanced Certificate of Training and Assessment (ACTA) conferred by IAC in 2009.  She was also appointed SCOPE-IP Consultant registered with the Intellectual Property Office of Singapore (IPOS). 

Christine is also a Certified Productivity Consultant, a title awarded by the Singapore Productivity Centre.

Christine Rovina Cheung joined the Company as Associate Consultant since early 2003 and her areas of specialization are in franchise consulting as well as Case Trust accreditation services. Christine has over 20 years of management experience.
Christine has been directly involved in the franchising business since 1995 as Manager in Crestar Holdings Pte Ltd, Crestar Learning Centre and ELFA Learning Centre. She was one of the three-team members for the Crestar franchise development project in 1995. Having worked closely with IE Singapore (formerly known as TDB; now named as Enterprise Singapore) and Spring Singapore (formerly known as PSB & NPB; now merged with IE ,called Enterprise Singapore), Christine was instrumental for the Franchise Development Scheme for Crestar Learning Centre and subsequent launching of Crestar Franchise in Singapore & Overseas. Prior to her employment with Crestar Holdings, Christine was the Central West Zone Head for Yamaha Music School and directly responsible for the operational and financial performance of 3 music schools. She was also a franchisee of ELFA Learning Centre for several years before joining Asiawide Franchise Consultants.
Lam Yuen Foong , after close to two decades with the company. is now an Associate Senior Consultant. Equipped with 2 diplomas—both in Electrical & Engineering, and Industrial Engineering, Lam was employed as Head, Corporate Development at Nikko Electronic Toys Pte Ltd 1987-1990. During his tenure he set up the 5 acre factory in Penang, Malaysia, was in charge of R & D and was also instrumental in setting up the S$7 million Warehouse System.

He later joined Transtech Electronics Pte Ltd as Head of Dept for Business/Corporate Development and set up a joint-venture company with a Japanese firm. He later went on to set up 3 other factories and traveled widely to Vietnam, Indonesia and Malaysia for other possible ventures for the company.

In 1993, Lam became a franchise/business consultant for Kurnia Family Centre Pte Ltd. He then, end 1994, became its Director and Senior Consultant under the name Kurnia Management Services Pte Ltd. When he was there, he completed several franchise projects in the childcare, transport, toy retail and restaurant industries. After joining the Company in 1995, Lam had led and completed close to 100 projects in the F&B, employment services, fashion, furniture, medical, retail, education, beauty and several other industries, a number of which were carried out overseas.
Yvonne Seah is the Associate Consultant/Trainer with the Company. She has 15 years of extensive working experience in the travel and tourism industry, holding management positions in marketing, product development and contracting. With her wealth of experience in the service sector, Yvonne has helped many frontline staff upgrade their customer service skills and communication skills.

Yvonne was a consultant and trainer for Han's Café and Cake House in its Customer-Centric Initiative (CCI) programme under the auspices of Spring Singapore. Yvonne is also an accredited trainer for the Employability Skills Set (ESS) programme and Certified Service Professional programme (CSP) and she has experience designing and developing customer service and communications related modules.

As a trainer, Yvonne has consistently received very positive evaluations from participants because of her firm belief in using a wide variety of methods to engage learners and enable practical application of learning. A versatile bilingual trainer, Yvonne can deliver training programmes in both English and Mandarin.

Julia kwok Photo-1.jpg 
Julia Kwok is a Certified Practising Accountant CPA of Australia, and a Practising Management Consultant -PMC (Bilingual).  She has many years of professional accounting and management experience which comes in handy when our clients need assistance in the area of finance. Julia has been the Independent Director for Pavillon Holdings Ltd from 2007 to 2016.  Prior to that, she was the Financial Controller responsible for finance and management functions for the Thai Village Group of Companies (franchisor) and subsequently President (South East Asia) of Putien Services Pte Ltd (franchisor). Presently she is a business and financial consultant to various clients. Julia joined our company as an Associate in 2015. Julia has spoken on franchising & related fees in Singapore and in Thailand, and is an important resource for our company. 

Christopher Hua.jpg Christopher Hua had a sterling career with DHL both in Singapore and later in Hong Kong for more than a decade. He then moved on to a pump manufacturing business with his older brother in China, travelling all over the vast nation for over 10 years. Christopher joined our company as an Associate since 2009. Due to his vast connections all over Asia, he is a very valuable asset to the company for expanding our network and for our clients' search for suitable partners in Asia.