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Our Consultants

Our highly professional consultants are mature, experienced (all of them held senior management positions previously) and committed to excellence (Certified Franchise Executive (CFE) title awarded by the International Franchise Association based in Washington DC; Certified Management Consultant (CMC) and Senior Practicing Management Consultant (SPMC) title awarded by the Institute of Management Consultants and   the PMC Board, recognized by the various government agencies, respectively). 
Albert Kong is the CEO/Managing Director of Asiawide Franchise Consultants Pte Ltd, Asiawide Business Consultants Pte Ltd and Asiawide Trends Pte Ltd. The consulting business has been operating in Singapore since 1989. Under Albert’s leadership, the company has helped more than 620 companies in Asia to develop their business concepts and expand their businesses. Albert is amongst the first handful of Asians to be awarded by the International Franchise Association (IFA) the Certified Franchise Executive (CFE) title. He is a Certified Management Consultant (CMC), and Senior Practicing Management Consultant (SPMC). He was an active council member at the Institute of Management Consultants, Singapore ( ) for many years.  Albert was also appointed SCOPE-IP Consultant registered with the Intellectual Property Office of Singapore (IPOS).

Albert also served (2007-2012) as Honorary Secretary of ISCOS ( ) which helps ex-prisoners adapt to their new leash of life outside the prisons.

In recognition of his expertise, he has been invited to speak at franchise seminars in the USA, Spain, Australia, Japan, Korea, Russia, Hong Kong, Taiwan, Thailand, Turkey, Singapore, Malaysia, China, N.Z, Indonesia, Lebanon,  Philippines, Mongolia, Kuwait, Jordan,  Vietnam, Cambodia and India. Practicing what he preaches, Albert expanded his business network by sub-franchising it to Malaysia, Thailand, Taiwan, China and Hong Kong. His brainchild Asia Franchise & Business Opportunities (AFBO) magazine was launched on 28th March 1994. Albert was a member of the Franchise Services Advisory Committee at the Saudi Arabia,  STDB 1993 – 1997. He is an executive committee member of the Franchising & Licensing Association - FLA (since 1994) and was a member of the Steering Committee for Global Franchising ’97.  He currently serves as Chairman for International Development. He is also a PAP Member, Kampong Kembangan Branch. Albert's previous positions include: General Manager (Marketing) at a subsidiary of a listed company; Group Marketing Manager at The Hour Glass Ltd (a public-listed company); Manager, Key Accounts & Manager, Service Establishments, & other positions, at American Express Intl. Albert also holds the rank of Captain in the Singapore Armed Forces.  His awards include: 10-year contribution to Growth of Franchising in China (1998-2007);  Significant contribution to Growth of Franchising in Taiwan (2011);  Certificate of Honour (International Year of Cooperatives 2011).
Christopher Tay Peng Chua (PMC)   has been a Director of the company since its inauguration in November 1993. Originally trained in accounting and auditing in the early 1970s, he joined The Hour Glass Ltd as Operations Manager, taking charge of its retail expansion operations for several years. He later joined a diversified company dealing with high fashion products and accessories until 1993, when he became Managing Director of a global trading company. In 2002, Christopher began participating in franchising projects and has since, together with fellow senior consultants, been actively consulting with clients from different industries.
Clarence Nah is the company's General Manager / Resident Consultant (CFE, SPMC).  He was the second most senior guy in franchising at Kinderland Educare Services Pte Ltd during the period 1995 - 2000. He was involved in policymaking, strategic planning, marketing and many aspects of its franchising operations, as Kinderland is a franchise pioneer in this region. Prior to this, Clarence was AVP at OCBC, in charge of the Admin Department. He served in various management roles at OCBC 1988 - 1995. Clarence worked on an e-enabling project, an events-management project before joining the parent company Asiawide Trends.
Over the past fourteen years, Clarence was instrumental in leading several key projects. As General Manager, Clarence’s management abilities are clearly recognized by our entire worldwide network and clients as he superbly juggles his time with clients and other company-related work (e.g. support to our overseas offices, and the training of consultants, etc.). Clarence was also appointed SCOPE-IP Consultant registered with the Intellectual Property Office of Singapore (IPOS).

Christine Rovina Cheung
  is the company's Consulting Director (CFE, SPMC).  She holds a Bachelor Degree in Hotel and Restaurant Management. In 1984, she was posted to the Westin Galleria-Dallas, USA and subsequently, the Westin Plaza and Westin Stamford in Singapore. She was one of the pioneers within the management team with key responsibilities over the setting-up, operations and staff training for the Canton Garden & Se Chuan Court Chinese Restaurants in the Westin Plaza as well as the renowned Compass Rose Restaurant and Lounge in the Westin Stamford.  Christine obtained the Advanced Certificate of Training and Assessment (ACTA) conferred by IAC in 2009.  She was also appointed SCOPE-IP Consultant registered with the Intellectual Property Office of Singapore (IPOS).

Christine Rovina Cheung joined the Company as Associate Consultant since early 2003 and her areas of specialization are in franchise consulting as well as Case Trust accreditation services. Christine has over 16 years of management experience.
Christine has been directly involved in the franchising business since 1995 as Manager in Crestar Holdings Pte Ltd, Crestar Learning Centre and ELFA Learning Centre. She was one of the three-team members for the Crestar franchise development project in 1995. Having worked closely with IE Singapore (formerly known as TDB) and Spring Singapore (formerly known as PSB), Christine was instrumental for the Franchise Development Scheme for Crestar Learning Centre and subsequent launching of Crestar Franchise in Singapore & Overseas. Prior to her employment with Crestar Holdings, Christine was the Central West Zone Head for Yamaha Music School and directly responsible for the operational and financial performance of 3 music schools.
Lam Yuen Foong , after close to two decades with the company. is now an Associate Senior Consultant. Equipped with 2 diplomas—both in Electrical & Engineering, and Industrial Engineering, Lam was employed as Head, Corporate Development at Nikko Electronic Toys Pte Ltd 1987-1990. During his tenure he set up the 5 acre factory in Penang, Malaysia, was in charge of R & D and was also instrumental in setting up the S$7 million Warehouse System.

He later joined Transtech Electronics Pte Ltd as Head of Dept for Business/Corporate Development and set up a joint-venture company with a Japanese firm. He later went on to set up 3 other factories and traveled widely to Vietnam, Indonesia and Malaysia for other possible ventures for the company.

In 1993, Lam became a franchise/business consultant for Kurnia Family Centre Pte Ltd. He then, end 1994, became its Director and Senior Consultant under the name Kurnia Management Services Pte Ltd. When he was there, he completed several franchise projects in the childcare, transport, toy retail and restaurant industries. After joining the Company in 1995, Lam had led and completed close to 100 projects in the F&B, employment services, fashion, furniture, medical, retail, education, beauty and several other industries, a number of which were carried out overseas.
Yvonne Seah is the Associate Consultant/Trainer with the Company. She has 15 years of extensive working experience in the travel and tourism industry, holding management positions in marketing, product development and contracting. With her wealth of experience in the service sector, Yvonne has helped many frontline staff upgrade their customer service skills and communication skills.

Yvonne was a consultant and trainer for Han's Café and Cake House in its Customer-Centric Initiative (CCI) programme under the auspices of Spring Singapore. Yvonne is also an accredited trainer for the Employability Skills Set (ESS) programme and Certified Service Professional programme (CSP) and she has experience designing and developing customer service and communications related modules.

As a trainer, Yvonne has consistently received very positive evaluations from participants because of her firm belief in using a wide variety of methods to engage learners and enable practical application of learning. A versatile bilingual trainer, Yvonne can deliver training programmes in both English and Mandarin.
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